With over 20 years of experience in the outdoor and active lifestyle space, Sharon Scott brings proven success turning insights into great products, experiences, teams, and brands. With extensive background as both a Retailer and Brand (manufacturer/supplier) Sharon has led Merchandising, Branding, and Product Development processes for everyone from entrepreneurial independent small businesses to CPG-like subsidiaries of Fortune 500 companies. As Founder of OtterScope, she now brings her expertise with turnarounds, Go-To-Market, brand-building, and Product Management as a Fractional or Interim leader.
STRATEGY
Skillful Strategist and Facilitator who can also drive execution
MARKETING OPERATIONS
Proven turnaround of Brands via Integrated Marketing Strategies and Delivery
PRODUCT
MANAGEMENT
Roadmaps, Vitality, SKU Rationalization, and Consumer-Informed decision making
BUSINESS AND
CATEGORY DEVELOPMENT
eCommerce, Line Extensions, Channel Management
My Approach
Listen
You know your business and customers best. I first listen for common themes, calibrate with you, then start to formulate approaches
Align
Using my proven performance and best practices I will recommend action steps to Test and Evaluate. You remain in full control of next steps and we will work together for full alignment
Test and Evaluate
I work with you/your team to set next steps, goals, desired outcomes, and measures. We build on what’s working and learn where to go next